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The Importance of Competitive Differentiation in Small Business Marketing


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The Importance of Competitive Differentiation in Small Business Marketing

In a recent blog post recapping Allegra’s “Find Your X Factor,” a hard-hitting webinar showcasing strategic ways for small business owners to distinguish their companies to drive leads and loyalty, I shared six tactics to break through the noise with an effective cross-channel marketing strategy. Kate Dunn, the award-winning, cross-channel marketing influencer and Director of…


Tips for Improving Customer Retention


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Tips for Improving Customer Retention

In today’s marketplace, your current and prospective customers are just a few clicks away from learning all they need to know about your business as well as your competitors. In such an incredibly transparent world, retaining your customer base requires a persistent strategy. According to global management consulting firm Bain & Company, increasing customer retention…


How to Drive Employee Engagement


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How to Drive Employee Engagement

As small business owners and managers, you have a unique opportunity to nurture close relationships with your employees that encourage their active engagement with the business. Engaged employees lead to improved talent retention, operational excellence, customer satisfaction and, ultimately, your business’ bottom line. According to Gallup's 2017 “State of the American Workplace” report, 70 percent…


Think Like a Content Marketer: 5 Ways to Repurpose Content


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Think Like a Content Marketer: 5 Ways to Repurpose Content

According to eMarketer, compilers of data and research across hundreds of industries, 60 percent of marketers create at least one piece of content a day, intended for promotion, SEO or other forms of digital and print marketing. That sounds like a hefty workload that pays off: The Content Marketing Institute says that content marketing leaders…


Our Most-Requested Marketing Guides


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Our Most-Requested Marketing Guides

Looking for proven ways to jump-start your marketing communications? Or do you just want to confirm that you’re on the right track? Stop by our Resources page, and check out a wealth of information that are simple downloads. And free! Here are a couple of our most-requested marketing guides: The Ultimate Direct Mail Marketing Guide…